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Long known as the go-to site for finding true, lasting love, eHarmony has maintained its position as a leader in the online dating industry. Unlike other mainstream dating sites that continually update features to adapt to current trends, eHarmony stays true to its roots, dating back to its launch in 2000. Sure, the site updates its matching system based on the more data accumulated, but beyond that the way the site functions has remained basically the same, which only further goes to show that its approach to creating successful romantic connections simply works. The backbone of the eHarmony matching system is its unique 29 Dimensions® of Compatibility matching system, based on years of research into an ever increasing number of relationships.
The dating site gathers a good deal of personality information from users through a lengthy registration questionnaire and then uses its proprietary matching system to determine the factors that predict successful romantic connections by identifying complementary traits, similarities, and differences that show broad-based compatibility. In other words, the site collects a ton of data about you (and everyone else on the site) and then matches you with others based on those 29 dimensions of compatibility. With 17 years of proof that the matching system works, and an ever-growing amount of data to further refine the system as new users sign up and find partners, the site has a pretty legitimate grasp on how to match others for long term love and is arguably the closest thing in the digital world to hiring a personal matchmaker.
The user experience on eHarmony is 100% personalized for each individual user, but also very restricted. This isn’t a site to throw out “Hi, how are you” or other generic messages and wait for responses. Instead users can only see those people the site has identified as potentially good matches for them (so that means there are no browsing or searching features available). Members discover others based on their intentionally limited number of matches the site shows them each day. The more one uses the site, the more matches and encounters that are possible, but due to the nature of only seeing a hand-picked yet small percentage of the total site membership each day, the online dating process on eHarmony is slower and more calculated than that on other online dating sites. This, of course, could be a deterrent to some, but with the tried and true success eHarmony has in facilitating lasting romances and marriages, in addition to numerous awards the site has received over the years, it’s reasonable to consider dropping your need for instant gratification or mass attention in order to achieve real love.
Everything on the dating site, from the communication process to the design of individual profiles, is simply elevated to a higher standard than you find on other dating sites. Users have the option of an exclusive guided communication platform to interact with others, which is basically a hand-held process that allows one to gather more about another member before fully engaging in one-on-one communication. Profiles on the site look like personal web pages, and beyond being graphically pleasing, they shine a light on one’s personality rather than focusing solely on looks or the number of zero’s in one’s monthly paycheck.
eHarmony ranks #23 among all dating sites online and attracts over 6 million visits per month on desktop and mobile browsers, with most users originating from the United States, the United Kingdom, and Canada. Visitors spend an average of 7:38 minutes on the site, visiting an average of 10.59 pages, which is above average for dating site visitors, but is also impressive considering there is only so many members a user can see in one visit.
eHarmony is a premium mainstream dating site (note: not Christian dating site, as some still believe) that has withstood the test of time and shows no signs of decreasing in triumph or popularity. The online dating process and matching system on eHarmony is based on years of data and the company can more than prove the site simply works with its vast success rates, such as the 2012 survey conducted by Harris Interactive, which found that 438 eHarmony couples marry each day. This is a full-fledged compatibility site at its finest, that helps you find that special someone, without all the unnecessary bells and whistles to distract you from reaching your online dating goal, assuming your goal is finding meaningful romantic connections with compatible others.
Sign-Up & Login Process
If there's anything eHarmony is even relatively notorious for, its the sites lengthy signup process, although it does prove to be worth the effort. The site first requires you select your sexual orientation and preference, which can be man or woman seeking men or women, and enter your first name and zip code. You'll need and email and password to register and then you're off to the step-by-step questionnaire.
The eHarmony questionnaire confirms some basic information such as your age and location and then takes you through a visual-pleasing personality test allowing you to answer questions on a 7-point scale ranging from Not At All to Very Well for words and statements that describe you. As you progress through the questionnaire the site shows progress bars of how far you are and posts positive statements encouraging you to fully complete the test. Mainly the questionnaire is gathering information regarding your beliefs about yourself, your lifestyle, your needs and desires, your skills, your current state of mind, the things you value in a relationship, and your physical appearance, along with some general information such as your occupation, income, and the qualities you are looking for in a potential partner. There are a few open ended questions at the end which prompt you to go into more detail about things such as your lifestyle, your passions, what you are grateful for along with the requirement to upload at least one profile picture.
Upon finishing the questionnaire, which roughly takes 30-45 minutes depending on the depth of thought you put into every question, you’ll enter the site and immediately see some matches.
The login procedure for eHarmony isn't particularly complicated -- simply enter your email address and your password and you're all set. Using your email instead of a username means one less thing to have to remember when logging in.
Messaging & Notifications
The eHarmony dating platform is unlike that on any other online dating site out there. The site gives you your own personal dating haven, as everything is centered around you and your experience on the site. Your profile more closely resembles a scrapbook of your life and you only see members who (the site believes) are relevant to you.
It’s worth noting that you cannot search or browse the dating site at all, but rather your interactions are limited to those members the site selects for you. Expect to receive an average of 10 handpicked matches per day, along with the option to play a What If game that allows you to view 30 additional profiles per day of members who aren’t perfect matches but the site believes you have enough in common with to potentially make a connection. Limiting the ability to view all site members isn’t unique to eHarmony anymore but it is a less common feature among dating sites. The rationale behind this limitation is to encourage you to give more thorough consideration of the matches you do see, and pay more attention to those you have begun conversations with. The downside of course is that the process of meeting someone you match with can take more time, but as the site is focused on creating lasting relationships, it sacrifices speed to provide you with members you have a reasonable chance of really hitting it off with.
Profiles also stretch far from the norm on eHarmony, as they create an aesthetically pleasing overview of yourself, with answers to questions positioned in random areas that makes the entire profile look like a collage. If you consider your online profile in on most dating sites to be like your resume, your profile on eHarmony would be the one you paid a graphic designer to create. Rather than just the generic bio and basic info sections, eHarmony profiles focus more on who you are as a person, showcasing things such as what you are passionate about, what you can’t live without, and what you are grateful for. The profile still holds the basics such as your occupation, height, and ethnicity but because of how the profiles are designed these area aren’t prominent.
The home screen, called the dashboard, displays all recent activity, divided into sections of all updates, visitors, profile updates, and photo updates. When you first enter the site much of this area will be blank, but as you interact with members and their updates begin to appear in these sections you’ll gradually build your own personal online dating experience all activity of which is documented neatly on the homepage.
Beyond the activity feed dashboard, there are two other main sections of the site: Matches and Inbox. The Matches section shows your matches of the day, contains a What If game, and holds all of your Hidden Matches. Matches are displayed as cards that flip front to back as you hover over them showcasing the member’s main profile picture and name on the front, and their location and age on the back. Upon clicking on any member match card you can view their full profile. The What If game isn’t really a hot or not type or game but rather acts as a method for you to tell the site who you want to be matched with. Use this area to select those you are interested in matching with and the site with integrate your choices into their upcoming match selections. Finally, Hidden matches aren’t members you block, but instead members who you aren’t sure you want to pursue a interactions with yet, but would like to save for the future.
Communication on eHarmony can be as independently driven or hand-held as you want. To show interest in a member, you can send a smile or send a message in one of two ways. The first way to send a message is simply to type a message out and hit send - the usual way it goes on dating sites. The second, more intuitive way, called guided communication, allows you to send a series of pre-selected questions and inquiries. If you choose the guided communication route, you’ll first send a set of questions to the member, receive the answers and their questions for you, send deal breakers and likewise get them back from the member, and then go into deeper questions about each other. The process is intended to simply get interaction started, instead of leaving you hanging with an open-ended message field and blinking cursor. Of course the guided communication route, which can be stopped at anytime and changed to normal messaging, takes more time and effort but does allow you to get to know the person better upfront.
- Compatibility Matching System® through a thorough personality test, allows the site to best match you with the most compatible members
- Completely personalized dashboard and overall tailor-made UX user experience
- Exquisite profiles highlight your personality traits rather than physical or traditionally basic features
- New batch of handpicked matches are presented each day
- Ability to tell the site who you want to be matched with using the What If feature
- Guided communication option ensures you get to know others in more depth before beginning one-on-one messaging
Safety & Security
eHarmony has been awarded TRUSTe's Privacy Seal, ensuring compliance with all TRUSTe’s privacy policies The dating site uses Secure Socket Layer (SSL) and/or strong encryption (3DES) technology during credit card transactions, safeguards site data with administrative access requirements, and has other unspecified proprietary security measures to protect all member transactions and information. Additionally, the site uses a system called RelyID to verify the identities of its members.
eHarmony has received various awards ranging from customer service to overall site performance. eHarmony’s Customer Care team has been awarded the Customer Service Department of the Year Award at the Stevies, which recognize outstanding performances in the workplace worldwide, the Best in Class Call Center award at the Call Center Excellence Awards, and the Silver Gartner 1:1 Award for Organizational Transformation at the Customer Relationship Management (CRM) Excellence Awards. Every year since 2007 the site has received various awards from DatingSiteReviews.com including top pick for Single’s Choice, Match System, and Innovation. Early in 2016 eHarmony was recognized as the Most Innovative Company by the online dating industry at the iDate Awards and also honored with an award for the Best Marketing Campaign of 2015 for its series of broadcast spots featuring founder and CEO, Dr. Neil Clark Warren.
Coupons & Discounts
eHarmony is currently offering an exclusive 60% discount on a new 6-month membership if you use the coupon code ASKMENAAA, or, you can get a 72% discount on the 12-month membership with the coupon code ASKMENBBB. Simply enter the code at checkout to save on your membership. Sign up with your exclusive AskMen coupon here.